Wellbeing according to cats. 

We believe self-care isn't another morning routine. It's learning to protect your peace, honour your needs, and stop abandoning yourself to make everyone else comfortable.

Inspired by two unlikely teachers: Cookie and Alan.

🩶 Alan

Believes:

  • 9 pm is late.
  • People are exhausting.
  • A blanket solves 72% of life's difficulties.
  • Nobody should ring the doorbell unexpectedly.

Favourite hobbies:

Judging.

Sleeping.

Protecting his peace.

Read Alan's Blog

🌷 Cookie

Believes:

  • Every day is Christmas.
  • Flowers deserve appreciation.
  • Life is too short not to buy the cake.

Favourite hobbies:

Making friends.

Going on adventures.

Romanticising absolutely everything.

Cookie's thoughts on life

Our Mission (According to the Cats) 

Because Alan was right about the blanket. Because Cookie was right about the cake. Because rest isn't lazy and joy doesn't need to be earned.

So we made journals to write in, stickers to stick everywhere, and bookmarks to mark the good bits — little tools for big feelings

Feel better. Start small.

Find your favourite

Just a little peek inside…

Journaling, but make it doable.


Three minutes.

One page.

A real shift.

Learn More About the Science

Meet the Founder

I'm Danijela, a psychology researcher, wellbeing coach and founder of Mind Kind.

After years of helping people, I noticed that self-care was starting to feel more like pressure than support.

So I created Mind Kind to change that.

Alan says the answer is usually a blanket. I added a little psychology too.

Shop the collection

Made by someone who really needed it too.