About
You’re not the problem. The pressure is.
You’re not lazy. You’re not doing it wrong.
You’re just tired of self-care that feels like homework.
At Mind Kind, we believe journaling should feel like a pause, not a pressure. It should work with your real life — not demand a new one.
Made for people who overthink.
Journaling, but make it doable.
We believe in real life wellbeing — the kind that fits in your bag, not your schedule.
Our tools are designed to work with your messy, beautiful, unpredictable days —
not against them.
Backed by over 100 scientific studies, Mind Kind blends evidence-based mental health support with simple, human design.
This Is Why We Made It.
- Because mental health shouldn’t be a luxury.
- Because reflection helps you feel seen — even by yourself.
- Because a sparkly pen and a page can be enough to shift your day.
With every journal, PDF, tool, and cheeky affirmation we create, our mission stays the same: to make mental health more accessible, and way less overwhelming.
Meet the Team (Who Really Get It)
Hi, I’m Daniela — founder of Mind Kind, creator of Gratitude Glow, and a big believer in self-care that actually fits into your day (and doesn’t make you feel bad when it doesn’t).
I’m not a journaling guru. I’m just someone who spent years wanting to journal — but never quite managing it. Between deadlines, dinner plans, and laundry piles, journaling always felt like one more thing to do.
Then came my A-ha moment (you know the one). I realised journaling didn’t have to be a 20-minute soul quest, it could be a three-minute breather. A gentle reset.
So I made the journal I always needed. And there’s more to come — from printables and mini courses to sticker sheets and gorgeous enamel pins.
Speaking of cats…
Alan and Cookie are our unofficial co-founders. They chew pens, walk across keyboards, and occasionally approve designs. You’ll see them around.
Yes, there’s a team. Yes, two of them have fur.