About

Mind Kind makes little tools for big feelings.

Journals. Stickers. Bookmarks. Pins. 

The inspiration? Two cats who figured it out before we did.

Alan and Cookie didn't read the self-care books. They didn't follow the routines. They just knew — instinctively — how to rest without guilt, find joy in small things, and protect their peace without apology.

Turns out, that's the whole philosophy.

🩶 Alan

Believes:

  • 9 pm is late.
  • People are exhausting.
  • A blanket solves 72% of life's difficulties.
  • Nobody should ring the doorbell unexpectedly.

Favourite hobbies:

Judging.

Sleeping.

Protecting his peace.

Read Alan's Blog

🌷 Cookie

Believes:

  • Every day is Christmas.
  • Flowers deserve appreciation.
  • Life is too short not to buy the cake.

Favourite hobbies:

Making friends.

Going on adventures.

Romanticising absolutely everything.

Cookie's thoughts on life

Our Mission (According to the Cats) 

Because Alan was right about the blanket. Because Cookie was right about the cake. Because rest isn't lazy, and joy doesn't need to be earned.

So we made journals to write in, stickers to stick everywhere, and bookmarks to mark the good bits — little tools for big feelings

Feel better. Start small.

Shop here

Just a little peek inside…

Journaling, but make it doable.


Three minutes.

One page.

A real shift.

Learn More About the Science

Meet the Team (One Human, Two Cats)

Hi, I’m Danijela.

I spent years wanting to journal,
and never quite managing it.

Between work deadlines, laundry, and life, it felt like one more thing to do.

So I made the journal I actually needed. Three minutes. Not twenty.

Shop the journal

Made by someone who really needed it too.